Alright ladies and gentlemen, I am realizing lately that I have become very good at online marketing, however I needed to work on my offline marketing. Funny how things work out. When you become a stay at home mom you forget what it is to talk to people when you are face to face.
Lately Shannon has been dragging me out of my comfort zone, out of my box more and more. She has been putting me on the spot and I am beginning to love it. It takes some time to get used to. However, it is definately worth it. One thing that I have realized is that I had to start leaving the house in order to know both sides of the track, online and offline marketing.
Alot of people see offline marketing, hitting the street, networking meetings, walking up to people as old school. I admit it, I do too. However, in your own home town for you to get to know people and for them to get to know you, you have to be able to see them face to face, be able to touch them. Let them know you are a real person.
Even when it comes to online marketing, people want to get to know you before they jump in with you. You also need to get to know who they are and what they do. As I have said before I started a group on Cafemom for women in my area who are either working from home or are looking to work from hoome. We have all been getting to know each other, however it came a time when we needed to meet. We found out alot more about each other face to face than we ever did online.
Contacts are a great thing to have no matter who you are or what either of you do. The main point is to gain relationships and not just lists of people. The only way to do this is to have both online marketing and offline marketing under your belt. That way you are not just stuck in the house going crazy and yelling at your computer or stuck with no money due to the fact that you had to give up your first born for gas money.
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